The article analyzes the results of a survey conducted among students of one of the Moscow universities as part of a long-term experiment “Swearing is not our format”. The problem of a sharp decline in the speech culture of Russian society, largely associated with the widespread rampant use of obscene language in all social and age groups, has become a problem of national scale. Countermeasures are prescribed at the highest level, since there is a frightening tendency to erode the cultural national code, but the mechanisms for monitoring the alignment of the situation have not yet been worked out and are ineffective. A local experiment and the events within its framework help to determine the most productive forms of neutralizing linguistic licentiousness among students (in groups, at a faculty, at an institute, at a university) and can become a useful experience for correcting the situation in other educational institutions.