Internet memes as a form of intercultural communication: analyzing cross-cultural differences.

This article explores the phenomenon of internet memes as a form of intercultural communication. It analyzes the mechanisms of meme creation, distribution, and interpretation across different cultural contexts. Particular attention is given to cross-cultural differences in the perception of humor, irony, and symbolism, which can influence the understanding and effectiveness of memes as a means of communication. The potential of memes to bridge cultural divides and create shared cultural spaces is also examined, along with the risks associated with the misinterpretation and misuse of memes in intercultural contexts. The study delves into the mechanisms of meme adaptation and transformation as they transition between different cultural environments. Special emphasis is placed on the role of memes in shaping the global information space. Internet memes are viral content that spreads online, whether in the form of images, videos, text, or even concepts. They evolve, mutate, and adapt, reflecting current events, social trends, and cultural nuances. Meme analysis allows us to gain a deeper understanding of the collective consciousness of online communities and how culture is shaped and transmitted in the digital age.

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